Egg savers are money savers, research reveals

15 April 2017

New ME research released today confirms that a predisposition for saving your Easter eggs may be an indication of better financial discipline.

In a fun pre-Easter survey of 1,000 Australians, ME found that those who savour their Easter eggs for longer were reported to be more disciplined with their money while those who binge on eggs were reported to be less disciplined.

ME Head of Deposits and Transactional Banking, Nic Emery, said “those who restrain themselves from gorging their Easter chocolate straight away are more likely to have a decent stash of cash tucked away, like squirrels tucking away nuts for the winter.

“ME’s study highlights how a desire for instant gratification can be an obstacle to saving,” he said.

“Putting away ‘a bit for later’ is considered to be the cornerstone of strong saving habits.”

The good news is that around three-quarters of Aussies are stashing their Easter eggs for up to a month versus a quarter that prefer to gobble them by Easter Monday.

“But remember, a balanced approach is always best,” added Emery.

“If you’re an avid Easter egg stasher, be prepared to dip into your savings from time to time and enjoy life’s pleasures. In other words, simply enjoy your Easter eggs.”

Other findings: Easter choc gets the chop

The average Aussie is expected to spend $48 on Easter eggs this year, with families expected to spend significantly more, on average $70.

However, more Aussies will be spending less on Easter eggs this year, with the average spend expected to fall 32% from $70 in 2016.

The top reasons for cutting back on Easter eggs were concerns around calories and the expense of Easter chocolate.


Note about the survey: Survey conducted via iView Research in April 2017 using an online survey method. Survey completed by 1,050 Australian adults.